PORTFOLIO
Email Marketing
Below, you'll find an array of email campaigns for a variety of occasions and organizations. All of these emails were designed using Adobe design applications and were all disseminated through MailChimp.
Roles
Creative Director
Graphic Designer
Years
2016-2020
CREATIVE CITY PROJECT
I designed multiple emails to promote the annual art festival the Creative City Project produced titled IMMERSE. These emails were mostly aimed at current partners and prospects to keep them in the loop on all of the exciting things that were happening. It also served as a means of inspiring prospects to show them what they could partner with us on.
Festival Announcement
This email announcement was sent to all partners and contacts to generate excitement about an art festival called IMMERSE.
Corporate Field Trips
This was an email sent to all partners and prospects to encourage corporate field trips to large-scale art installations at IMMERSE.
Event Recap
This email served as a recap and thank you to the 2019 IMMERSE sponsors. It also gave prospects inspiration for ways to partner in 2020.
ORLANDO MUSEUM OF ART
During my time at the Orlando Museum of Art, I designed hundreds of emails that have attracted thousands of guests to the museum. The museum's membership email database was one of its most successful drivers of attendance right along with its social media presence. I created email campaigns for exhibitions, education programs, special events, camps and for press communications. Below, you'll find a small sample of what I produced from 2016-2019.
EXHIBITIONS
Enduring Beauty
This email campaign (along with 3 others), attracted over 400 guests to this spring exhibition during a historically slow time of the season.
Florida Prize 2018
Nearly 1,000 guests attended this feature packed exhibition opening preview party. This was one of six emails sent over a six-week period.
Nick Cave: FEAT
To commemorate the arrival of celebrated artist Nick Cave, this email was a special invitation to dine with the artist in the galleries.
SPECIAL EVENTS
NOUVEAU: A Glamorous New Year's Eve
This was the first in a series of emails promoting a New Year's Eve party that was its highest attended event of the year.
Neiman Marcus Holiday Partnership
In partnership with Neiman Marcus, this email promoted a special collection that benefited the museum and arts education.
Ambassador Reception
The Ambassadors are the museum's highest giving donors and this invitation was for a special reception in their honor.
Makr Studio Tour
Special guests were invited on a private studio tour of Makr, a design studio that handcrafts furniture, leather and canvas goods.
ART CAMPS
Spring Art Camp
This spring art camp sold out almost every day of the week thanks to this email and a series of social media promotions.
Winter Art Camp 2016
In combination with some paid ad campaigns, this email went on to sell out every day of the camp.
Winter Art Camp 2017
In conjunction with a travel themed exhibition in fall 2017, this was one of the most popular winter camps and sold out with this email alone.
THE DINNER PARTY PROJECT
These email invitations were created for The Dinner Party Project, a creative dining experience and social gathering concept based in Orlando. Eight strangers come together for an intimate dinner at a location emailed to you after you register. A four-course meal is catered and served by a local chef while a dinner host facilitates engaging conversation for the guests. Throughout the year, special themed events are held and in 2016, I was asked to design invitations for some of those special occasions.
