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Experience

Resume

MY WORK EXPERIENCE

Visual communicator and marketing strategist with over a decade of experience in graphic design and project management, as well as six years of experience in marketing and managing brands.

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YELP

April 2022 - Present

COMMUNITY GRAPHIC DESIGNER

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  • Concept and design compelling templates across Yelp's multiple platforms – including digital, print, social media and email marketing – for multiple departments.
     

  • Ensure that all marketing communications across various channels and departments remain consistent and align with strategic and brand marketing goals, internal and external.
     

  • Work across teams (other designers, copywriters, engineers and marketing managers) to ensure superior quality and consistency in all aspects of campaign execution.
     

  • Design captivating social media graphics for various audiences and objectives.
     

  • Aid in the development of strategy and marketing tactics that ignite interest, demand and recognition of Yelp’s features through the use of various channels.
     

  • Effectively use data to inform smart and articulate design choices across all platforms.

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STUDIO BIRDSALL

March 2020 - Present

ART DIRECTOR

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  • Execute exceptional client branding across digital, print and promotional materials
     

  • Translate business objectives into on-brand creative solutions for the agency’s clients
     

  • Collaborate with creative staff on project management consistently delivering assets to clients on time
     

  • Advise clients with marketing strategies to elevate their online presence while maintaining brand standards
     

  • Content creator and curator for select clients on retainer with the agency
     

  • Guide client’s brand messaging and aesthetics to ensure consistency and quality across social platforms
     

  • Support the web development team with website/e-commerce management and direct UX/UI decisions

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CREATIVE CITY PROJECT

March 2019 - January 2020

DIRECTOR OF STRATEGIC PARTNERSHIPS

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  • Formed corporate partnerships with major brands such as Verizon, West Elm, IKEA and Hawkers Asian Street Fare and increased the in-kind sponsorship base by 33%
     

  • Developed high-level marketing activations that were custom-tailored to prospects and partners to help them achieve their marketing or community relations objectives
     

  • Designed effective pitch decks and high-quality presentations for prospects
     

  • Account management tasked with monitoring and executing marketing deliverables including content creation, broad scale integrations with sponsor recognition elements, messaging, etc.
     

  • Contributed to the project management of impressive organizations like Corkcicle, Orlando Health, Real Thread, Red Bull and Uber in preparation for the annual IMMERSE art festival
     

  • Assisted top and mid-level brands with integrating into IMMERSE as a whole and helped define areas within IMMERSE for brands to focus their marketing efforts

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ORLANDO MUSEUM OF ART

April 2013 - March 2019

MARKETING, ADVERTISING & PUBLIC RELATIONS MANAGER

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  • Created successful multi-channel marketing plans to promote the museum in a cost-effective way
     

  • Supervised and led the production of the museum’s marketing materials: brochures, press materials, member newsletters, direct mail, email invitations, presentations, sales aids and sponsorship decks
     

  • Provided creative art direction for, and designed, materials used to promote the museum
     

  • Promoted featured exhibitions, permanent collections, educational programs, facility rentals, museum memberships, special events and collaborative partnerships
     

  • Ensured brand standards and voice were maintained across all departments and support groups
     

  • Worked across departments to create strategic community partnerships, obtained in-kind media sponsors and financial contributions where possible for programs and events
     

  • Developed annual advertising plans and negotiated all ad buys for print, broadcast, internet and outdoor advertising
     

  • Oversaw the duties and workflow of all department interns: graphics, multimedia, marketing + PR
     

  • Grew the museum’s social media presence dramatically since 2013. Instagram: from 0 to 19K followers / Facebook: from 7K to 21K / Twitter: from 6K to 16K
     

  • Produced press releases and media alerts, conducted exhibition previews, scheduled interviews, acted as liaison with media for video/photography shoots and responded to all media requests

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RIOT CREATIVE IMAGING

June 2012 - April 2013

GRAPHIC DESIGNER + COLOR SPECIALIST

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  • Responsible for the entire production process: design, pre-flight, printer operation, die-cutting and finishing
     

  • Pre-flight specialist with experience printing on a wide variety of substrates and surfaces
     

  • Worked with clients to design graphics for a variety of uses: tradeshows, special events, interior design and specialty signage for large and small businesses
     

  • Operator of large format printers: HP Scitex 800, HP Inkjet 5000 and the Océ Arizona 550 GT
     

  • Constructed vector cut paths and executed complex, die-cut designs on the Zünd G3 Cutting System

GRAPHIC DESIGNER + PROJECT MANAGER

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  • Managed all marketing/advertising efforts to enhance the company’s brand
     

  • Designed the sales and marketing materials as well as all advertisements
     

  • Responsible for e-commerce maintenance on multiple online stores
     

  • Writer for company blog that focused on all things TV, entertainment, gear and technology
     

  • Maximized website’s search engine optimization and increased Google search ranking
     

  • Social media administrator for the company’s Facebook, Twitter and YouTube channels

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PHOTOMART CINE-VIDEO

July 2009 - February 2012

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DNP STUDIOS

October 2008 - September 2009

PRODUCTION ASSISTANT

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  • Created, managed and designed production booklets for video shoots
     

  • DVD authoring and labeling
     

  • Assisted the director, grips, gaffers, DP's, and sound techs with various jobs
     

  • Responsible for helping with any and all duties on set

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MARKETING ASSISTANT

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  • Created attractive business proposals to present to potential clients
     

  • Designed graphics for e-mail campaigns
     

  • Managed e-mail marketing campaigns
     

  • Responsible for researching new business leads and gathering client data
     

  • Regularly compiled and collected video footage to keep the company's demo reel up to date

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TJM COMMUNICATIONS

May - August 2008

PUBLIC RELATIONS ACCOUNT MANAGER

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  • Managed several client accounts and maintained relations with existing clients
     

  • Pitched new stories and distributed press materials to media outlets all over the nation
     

  • Created media kits to effectively gain publicity for company clients
     

  • Maintained correspondence with journalists, reporters, editors, radio personalities, etc.

Skills/Software

Skills

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Software

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Education

Education

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UNIVERSITY OF CENTRAL FLORIDA

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  • MAJOR: Bachelor's in Radio/Television
     

  • MINOR: Cinema Studies
     

  • GRADUATED: Spring 2010
     

  • ACTIVITIES: BCM, Intramural Basketball, Volleyball and Flag Football
     

  • CURRENTLY: Social Media Chair for the College of Arts and Humanities Alumni Board

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